08:00 | Los Angeles, apr. 26.
Pop stars such as Ariana Grande and Billie Eilish have joined a charity initiative that will sell masks custom to raise funds that can help the members of the music community most affected by the global crisis of the coronavirus.
The record company Universal today unveiled “We’ve Got You Covered”, an idea to sell masks reusable and inspired by the most important figures in their catalogue.
All the money that you get Universal with the sales of these masks will go to funds for benefits such as MusiCares or Help Musicians who attend the music professionals who have been left without work by the pandemic.
The web page of “We’ve Got You Covered” includes masks inspired by Billie Eilish, Ariana Grande, The Rolling Stones, Justin Bieber, The Weeknd, Queen, Bob Marley, Tupac, Black Sabbath, Imagine Dragons, Willie Nelson or Frank Sinatra.
There are also available to the public other models of artists such as Blackpink, XXXTentacion, Slipknot, Pantera, Yungblud or 5 Seconds of Summer.
Each of the masks is sold at $ 15.
“I am overwhelmed and grateful for working with artists and partners who are passionate and are determined to provide a program that supports those who need it most during these unprecedented times”, said today in a press release, Mat Vlasic, ceo of Bravado, a division of “merchandising” of Universal.
“This initiative will continue to grow and evolve thanks to the hard work of everyone in the Bravado and Universal together with our artists in all the world,” he added.
The world of music, completely paralyzed in terms of concerts and festivals, it has turned through a multitude of initiatives and virtual events to raise funds for the fight against the pandemic.
For example, last weekend we celebrated “One World: Together in the Home”, a festival in line organized by Lady Gaga and the World Health Organization and in where they acted artists like The Rolling Stones, Taylor Swift, Jennifer Lopez, Paul McCartney or Stevie Wonder.
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