The singer and actor Jaden Smith starring alongside the model Hailey Bieber the new spring campaign of the clothing brand Levi’sso they gave to know through their accounts in social networks.
In the publications of both, they can be observed wearing a collection that was focused on the festival season that had to be cancelled due to the crisis of the coronavirus.
“My new campaign for Levis. The photographs were taken before the world changed,” wrote the wife of canadian singer Justin Bieber.
Answer of Justin Bieber
The interpreter of “Baby,” commented one of the post Jaden, clarifying that the son of actor Will Smith is a great close friend, whom he considers as part of his family.
Details of the campaign Levi’s
The prestigious clothing brand launched this new collection with the goal of “providing hope and optimism to young peoplealong with a place to get lost and dream”, he indicated in an editorial by the senior vice president and director of marketing, Jen Sey.
“The optimism and the authenticity of Hailey are a source of inspiration. In addition to the commitment of Jaden with the environment and his passion for directing us toward choices more responsible. Challenge us to give the best of ourselves and remind me of what it means to be full of hope. We all have to remember that now, as we face this great challenge, ” wrote Sey.
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