After learning how to delimit the millennials, now it’s the turn of the next generation, the Z. Under the last letter of the alphabet stick together all the born between the mid-90’s and mid 2000’s, that is to say, they go immediately after the millennials and are characterized by being born with the technology in hand. But how do you translate this to the picture of the beauty?
While in other generations the contact with cosmetics were reduced practically to use moisturizer and always wear a mask of eyelashes, the generation Z born recognizing the importance of having a complete routine of cleansing the skin, you do not need to explain what is a serum and the illuminator has no secrets in his hands.
The commandments ‘beauty’ of the generation Z
We could refer to them as native beauty. But there are not their concerns. Generation Z is very aware of the climate change and that’s why their brands of cosmetics used packagings, biodegradableare vegansare based on natural ingredients loaded properties and are not tested on animals. Of course, its minimalist aesthetic and decorative aligns with their textures, light and fruity perfumes. With the technology in your hand, the cosmetics of this generation they are multi-function, so that you can use as you need to your skin, there are no tags.
A customization as generational could make us believe that it is cosmetics that are not within our reach, but nothing could be further from the reality. Its pillars are the cleaning and hydration, key in any type of skin care. Care more specific resort to simple formulas with a single asset but high concentration, without fear of words like enzymes or probiotics, yes, always of natural origin.
Now that they have finally come to our country brands such as Kylie Skin and Florence by Mills, tap to try their cosmetics from generation Z that are tailored to the needs of the skin. The first collection of Kylie Skin, released in may of 2019, so only has 6 steps, enough to take care of the cleaning and the hydration specific. To begin and end the day, nothing such as a cleaner format foam as the first step of the cleaning of the skin.
An excellent option is the cleansing foam facial Kylie Skin (26,95€ at Douglas) to remove residue but without neglecting the hydration to be prepared on the basis of seed oil kiwi (natural ingredients) and vitamin E. it Also has an interesting power anti-ageing thanks to the vitamin C.
Another concept is infallible and worthy of a trending topic these days it is the toner or tonic. Applied after cleansing the skin and before the rest of cosmetics, improves the hydration and allows a better penetration of the products, so, of course, in the generation Z could not be missing. Milk, created in 2016, is another of those firms that could be classified Z-it complies with your ideas and in addition considers this generation to your target audience.
The Matcha Toner of Milk (from 11,95€) is the first cosmetic of its kind in format solid, which facilitates its application. Thanks to ingredients like matcha tea, witch hazel and kombucha, in addition to moisturize and soothe, reduces the segregation of fat, cleans pores, improving their appearance. Again, it meets with the innovation and the natural ingredients, and are vegan, gluten free and cruelty free.
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Another critical step as it is the serum also has a place in the young skin of the generation Zaware of the benefits of the texture of a serum and concerned with the process of aging of the skin. If you want to treat and prevent signs of aging such as dark spots and small wrinkles, a serum with antioxidant properties will already have been cast in your toilet.
A good option is to C-Firm™ Day Serum Drunk Elephant (119€), mark is still something difficult to achieve in our country but has become the preferred and most award-winning among the americans since it was born in 2014. In their mission statement is the respect of the pH and the use of smaller molecules for all skin types tolerated. His serum with vitamin C is a compendium of enzymes from the fruit (the leaven of pumpkin and pomegranate extract) and that take off the dead cells, ascorbic acid, ferulic and vitamin E as battery antioxidant and hyaluronic acid in your smaller size to ensure its absorption.
Another of the preferred options of the generation Z are the textures oily, and thanks to Glossier join a serum and a facial oil is possible. With the intention of ‘democratizing’ the cosmetic was born in 2014 this brand with headquarters back in the united States.
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Among their most popular formulas are your sunscreens or their scrubs, but also your serum Futuredew (with a price of 24 dollars but not to sale in our country), which combines the moisturizing properties of the oil with plant extractsilluminates and hydrates the skin for 24 hours. Although it is considered more a signature millennial, your target audience, their youth compared to other brands and its philosophy of “only create products that our true consumer requires you to” make her mark Z.
But, without doubt, the most generation Z of all brands is Florence by Mills, for sale in Spain in Douglas. Created by Millie Bobbie Brown, 11 in ‘Stranger’ Thingsthe signature does not hide who is destined, to dominate among the products cosmetics ‘ultramonos’, such as patches with shapes or masks with purpurinas. It is something like the brand with which to start in the cosmetics.
However, among the wide variety of products, there are also those that we can use whatever our age. Patches to the contour of the eyes aside, his hot cream Cheek Me Later Cream Blush (16,95€) or their oils lip Glow Yeah Lip Oil (14,95€) care for and provide the color you need to get that makeup effect natural always seek. His facial sprays to base of roses Zero Chill Face Mist (12,95€) is another one of those cosmetic wildcard that always have on hand.
Your price is more than reasonable, last but very important quality of the cosmetics of the generation Z. with the exception of Drunk Elephant, the rest of the signatures of this generation just over 40€ and practically you can use the desired amount of product and apply it in a thousand ways.
It has opened a ban of the cosmetic Z.