Their influence is comparable in its popularity and your business measured in millions of dollars. The small of the clan Kardashian-Jenner started in the business world in 2015, with a line of cosmetics that revolutionized the market and sold out their stock in record time.
Prices Kylie Cosmetics they were relatively inexpensive and the variety of palettes of makeup and, especially, the range of lipstick has revolutionized the sector of beauty. Your image viral did the rest to complete a marketing campaign worthy of study. The first year it is estimated that revenues of 307 million dollars (about 273 million euros) by selling kits, lip glosses and liquid profilers for about 25 euros.
Years later, these same palettes that are still causing a sensation have come to Ulta Beauty with a discount 55%. The market price stood at around us $ 42 and us-based chain of beauty sell for $ 19. The price is so tempting because, due to high demand, your products are in webs of resale by amounts considerably higher.