The founder of Quibi to blame for the failure of the platform to the coronavirus, but completely changes their strategy


The past 6 of April came a new streaming platform to our lives. Quibi came to a fairly crowded market with a strategy very differential: series and programs would have chapters very short, and only could view in mobilewithout the possibility of play them or send them to a tv. To do this they had devised a technology that allowed to enjoy all of your content both on-screen horizontal and vertical. For your first steps had managed to gather a lot of familiar faces, such as Sophie Turner, Christoph Waltz, Anna Kendrick, or Zac Efron.

Quibi

A month after its launch, it is time to take stock, and is not exactly positive. Two weeks after its launch, the app had been downloaded 2.9 million timesthe company says that now bear about 3.5 million downloads and 1.3 million active users, but in a week I was out of the list of the most downloaded applications. They are still very far from the 7 million downloads that they expect to have at the end of their first year of life. Jeffrey Katzenberg, co-founder of the platform, attributes this weak start to the coronavirus, of course: “Everything that was bad is what I attribute to the coronavirus. All. But we are not responsible” and admits in an interview to the New York Times: What is the avalanche of people that we wanted to and we aspire to in our launch? The answer is no. Not comes up to what we wanted. It is not close to what we wanted.

Why do you think that the COVID-19 is to blame when the rest of the streaming platforms are growing thanks to confinement? Because Quibi is intended to be consumed in the moments dead of the day-to-day, as public transport or the waiting room of the dentist. At home in quarantine, it is difficult for you. “My hope, my belief is that there is still moments dead in the confinement. There are some, but it is not the same” says Katzenberg.

Radical change

Although he says that the launch has not been a total failure and they are receiving money, the company has decided to make drastic changes in some of their initial decisions. The main one is that yes will allow your content to be viewed on televisions. IPhone users can already send some of the programs to larger screens, while Android will have to wait a little more. They will also offer the possibility to users to share what they are seeing on their social networking profiles. “There are a lot of things in our product that we thought we had right. But now that there are hundreds of people using it you think: ‘Oh, oh, that’s not what we saw'” says Katzenberg about this change of direction, especially in regards to the televisions. It also will delay some premieres so that they have content enough until 2021 despite the coronavirus.

The app Quibi is available in Spain since last April with a 14-day free trial and a monthly subscription of 5 dollars. Do you cast a glance? What do you think?