The musical created by Lin-Manuel Miranda, “Hamilton”, ahead of its release date to July 3, just a day before the celebration of the Independence of United Statesand just when people are still in quarantine.
And, although this opening could be seen as a tactical pair that the premiere does not suffer in ticket sales, in reality it is to increase the catalog of the platform Disney+according to an article in the journal of The Hollywood Reporter.
According to the article, the platform that barely has six months, had no planned major releases for the summereven before the epidemic of the coronavirus.
“This is a commercial movie, but not a movie of great success, something that they hoped for a theatrical space and are going back simply because they need to put something in that line of Disney + ” explained to the magazine, Rich Greenfield, media analyst of LightShed.
The platform, which was launched on 12 November, included premieres as High School Musical: The Musical: The Series, and films such as Noelle (starring Anna Kendrick), but, the project most expected, was TI have Mandalorianthe series is created by Jon Favreau.
The brand and the long-awaited premiere we did win 10 million subscriptions in its first 24 hours, and in the following monthsas the service is launched in markets around the world, quickly shifted the brand of 50 million subscribers.
However, this represents a challenge for the brand, for the rest of your original content, as the return of “Lizzie McGuire”, was paused due to the epidemic. According to Greenfield, “the content engine Disney + is drying up quickly”.
Movies such as “Star Wars: the rise of Skywalker”, they had the opportunity to stay in the service after its premiere, while he was making another film, and it is hoped its arrival to the platform. However, with the delayed releasesthe fact that the service has not reached other parts of the world, such as Latin america, are making the job a little more complicated.
“Disney + is the future of the company. At this point, once you review the contents of your library, unless you have children under the age of 10 years, there really isn’t much new content or original. So, in the future, I think you’ll see more and more original content exclusive Disney +”, explained the analyst of Pivotal Jeff Wlodarczak.
On the other hand, the musical, which was acquired by Disney, for the amount of USD 75 million, is a logical choice to assist in the content part. It is a recount fantastic story of one of the founding fathers of the united States, is for the whole family and has legions of fans all over the country.
The the musical has attracted more than 2.6 million viewers over five years on Broadway, and has been exhibited in Sydney, Hamburg and the West End (in front of prince Harry and Meghan Markle).
Coupled with this, the risk that Disney will move the premiere of the cinema to the small screen, is minimal, because a theatrical production, made in a blockbuster unlikely.
Owners of movie theaters were not upset with the decision of Disney, because, after all, “Black Widow” and the remake of “Mulan”, whose premieres will expect a lot of demand, you will still have premieres in movie theaters.
“We believe in the theatrical experience, particularly for the launch of major films of franchises, great success. Feeds to all the company Disney, from consumer products to theme parks and to Disney +, ” said the new CEO of Disney, Bob Chapeka to CNBC.
Disney will release film of the musical “Hamilton” on its streaming service in July
The musical “Hamilton” arrives at the cinema