The sustainable fashion is gaining each time more adepts and adept. Buy in a conscious manner, know how to make the clothes before you buy them, are practices which are increasingly common among consumers. A large part of this change of mentality have been current concerning the industry, such as Meghan Markle, Taylor Swift or Jennifer Aniston.
Because when a well-known face choose a signature or other, you get to turn it on-trend and revolutionize your stock thanks to her followers. This 2020 has been a great year for eco-fashion and sustainable platform Lyst has analyzed chronologically some of the most important moments for this market in the last year.
Prada and Burberry
First, according to this platform of buying and analysis fashion, it was in August of 2019. At the end of that year labour, Prada and Burberry presented collections capsule with garments made by Econyl, a company that regenerates the recycled nylon to create new garments. This collaboration helped to publicize the work of sustainability Econylby increasing their searches in a 102%, according to Lyst.
The Queen of England stop buying skins
Another of the scenes crucial to the future of sustainable fashion arrived in November of 2019, from the same Buckingham palace. The Queen of England he announced that he was leaving to buy clothes made with animal skins, ready to the extensive list of familiar faces that are pointed to fur free. Its influence is well knew by all in the industry, and therefore, that decision marked a before and an after in the fight against the use of fur in fashion. In fact, the searches in Lyst of the word “faux fur” increased by 52% after the announcement.
The jacket vintage by Taylor Swift
Comes the new decade and with it the influence of the sustainable fashion does no more than grow. It was in January of this year, when Taylor Swift it became the cover of the british edition of Vogue. In it, the singer wore a jacket, vintage Chanel. All a statement of intentions of the header, which welcomed by 2020, with a garment of luxury second-hand. Search “jackets vintage Chanel” rose by 74% in the platform and was in fact a premonition of what was going to happen on the red carpet. Many of them, such as the Oscars, is filled with dresses vintage in a call from Hollywood to make space for the fashion second-hand, vintage, in great events.
The vintage dress of Jennifer Aniston in the Awards SAG
After Taylor Swift, fashion vintage found in Jennifer Aniston a new ally. It was that same month during the Awards SAG, when the american actress opted to wear a spectacular piece vintage John Galliano for Christian Dior. A satin wedding dress in grey is so delicate that to avoid arrugara the interpreter came to the gala stretched on his car, an image that increase the attention to the dress and it became viral. That time resulted in an increase in searches during the 48 hours after the gala dresses vintage. On the platform increased by 40%.
The canvas bag of Meghan Markle
There’s nothing like controversy for the world to pay attention. This in particular happened in February and starred in the Duchess of Sussex. In one of his business trip, as a member of the british royalty, Meghan Markle she wore a canvas bag signed by Prada. Your skyrocketed price generated a lot of ill-feeling among the british press that pointed to the duchess by his excesses in his dressing room. However, something good came out of all that and is that the bag in question, that after the criticism became viral, was made with recycled materials. A detail which caused a surge of searches for the firm and their items recycled.