The footwear brand Stuart Weitzman has announced that the tennis star Serena Williams will be their new international spokesman. The athlete, strongly committed to the promotion of gender equality in the world of sports, will be the image of the new advertising campaign of the luxury brand.
While Stuart Weitzman is accustomed to employ, as ambassadors to the top models of the moment, star of the catwalks and the social networks, now has turned to the world of sport. Considered one of the best players in the world, Serena Williams will assume in 2020 the role of spokesperson of the global luxury brand.
The athlete, who happens to icons of fashion like Kendall Jenner, Gigi Hadid, Gisele Bündchen or Kate Moss, is the star of the first campaign, produced in black-and-white by Ethan James Green. Dressed in a suit and a jacket, Serena Williams poses on a catwalk, charismatic as usual, featuring some of the iconic models of the brand, including high-heeled sandals Aleena.
It is not by chance that Stuart Weitzman has put his sights on the champion of tennis. The new campaign celebrates women in particular, who stand as pillars of hope and optimism for their communities, as it emphasizes the brand on their social networks.
Whether inside or outside of the tennis court, Serena Williams has always made their voices heard to encourage women. This is evident in their own fashion collection, based on inclusion and diversity, Serena, and their recent association with the Secret deodorant that aims to, among other things, to promote gender equality in the sport.
Copyright © 2020 AFP-Relaxnews. All rights reserved.