TikTok: why the social network teen is by catching the adults

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The golden age of Instagram comes to an end. A social network more young dynamic, attractive, has wrestled his place. We had already seen before. In 2010, the millennials they started to leave Facebook in order to occupy the paradise of the image pluscuamperfecta. Now, the next generation, the centennials, crammed TikTok, a platform that requires zero sense of the ridiculous and high dose of ingenuity. To be a tiktoker enough to record videoselfies of between 6 and 15 seconds with choreographed movements resultones, playbacks of songs, dialogues of movies, challenges viral, jokes, memes, tricks of beauty or fashion, and even recipes. Not all correct with his language and rhythm: the risk of slip for greater than 30 years is high.

Although, in principle, many took it as a joke, what is certain is that TikTok redoubles the requirement narrative to its users (half of them have fewer than 24 years). Achieve a clip that work requires planning, a sense of humor, talent and a lot of trial and error. An example: the challenge proposed by Jennifer Lopezthe #JloSuperBowlChallenge, required to imitate the dancing of the singer in the final of the Super Bowl. Learn it, perfect it and record it is entretenidísimo, that’s why the network has been very well the tedious confinement. According to the website TechCrunch, TikTok has exceeded the 2,000 million downloads, double the level 15 months ago, and it has the record in a single quarter: 315 million between January and march of this year. In the rankings of sales revenue is only behind Tinder and YouTube, and exceeds the apps for streaming Netflix and Disney.

For generation Z, it’s a game, not so much a social network. Hooked because the challenges are constant, and the app keeps them in continuous discovery”.

During the quarantine, TikTok has satisfied millions of people eager to be entertained, and to disconnect from reality, to be possible to blow of laughter, and without requiring too much capacity of attention and concentration. In fact, the microvídeos of the famous circulate already for the rest of the social networks as the content with more hearts of the digital universe. In these last few weeks have been released as a tiktokers Rosalia, Britney Spears, Justin Bieber, Lizzo, Aitana and even the octogenarian Anthony Hopkins. Judi Dench is the accomplice must of the videos of his grandson, Sam Williams. In Hollywood, Margot Robbie, Scarlett Johansson, and up to 40 stars in the first row are the protagonist of a spectacular clip with action, punches and kicks included.

“The adults have discovered a technology that had not been explored and allows you to record videos with a finish that is more complex than in other apps. You can be what you already saw on Facebook: started as a social network for young people, but those that were hooked were the biggest”, explains Alvaro Bernal, professor of Interaction Design and Usability at U-tad, University Centre of Technology and Digital Art (Madrid). “For the generation Z, TikTok is a game, not so much a social network. Hooked because the challenges are constant, and the app keeps them in a state of continuous discovery: don’t see only videos of their friends, but the most original and seen the world. By its very structure is very addictive”.

TikTok already allows you to monetize the influence, with a innovation. In addition to the sponsorships, the tiktokers with more followers can receive “tips” in their Paypal accounts, rewarding live broadcasts. By the youth of its users, moderation of content is high. Also concerned that the next big platform to be a chinese company, ByteDance, and its algorithm is in the hands of the Government asia. What will be TikTok the silk road that president Xi Jinping strives to resurrect?

The tiktokers most popular

Twin Melody: Followers: 13.2 million. Likes: 286.5 million. Who they are: Paula and Aitana Etxeberría, two twin 22-year-Ordizia (Guipúzcoa). What to do: versions of songs and choreography. Out of TikTok: you already have webserie, Goazen, and their first album. Inspired by the musical Music Camp, started uploading videos to YouTube with 14 years. Won two singing competitions (in ETB and Divinity) and telonearon to Alejandro Sanz at the Festival Starlite. Now studying Teaching, but gives them time to go to programs of great audience, as The Ant, or of worship, as The Resistance, the ones that show their perfect harmony.

Twin Melody.

Twin Melody.

Martinez Twins. Followers: 7.3 million. Likes: 87.9 million. Who you are: Emilio and Ivan Martinez, twins, 22-year-old Granollers (but resident in Los Angeles). What to do: choreography, mind-boggling and sing. Out of TikTok: they have released the song Paradise. After winning on all platforms and to collaborate with prestigious brands, have decided to focus on his musical career. Among its major successes, the award Best Coca Cola Duo at the the Premios Juventud in Miami.

Martínez Twins.

Martinez Twins.

The new Spanish stars

Although the famous begin to monopolize the attention in TikTok, this young red has generated new celebrities. These are the Spanish stars that have more followers.

Monismurf. Followers: 5.1 million. Likes: 162.7 million. Who it is: it’s called Monica Moran, is 20 years old and is from León. What it does: lip sync (playback) and dance. Out of TikTok: he pulled in 2018 his first book, Diary of a Muser, and followed Behind it all. What any influencer account. “The algorithm of TikTok seems to reward what seems to be done with spontaneity, although it takes behind a lot of work,” he says. The network goes beyond a pretty picture, but does not require the effort of YouTube.

Sti.Bellido. Followers: 5.1 million. Likes: 324.7 million. Who is he: Lucy Bellido. Is 16 years old and lives with his family in Mollet del Vallès (Barcelona). What it does: lip sync and dance. Off Tik Tok: have a book Never Give Up. Secrets of a muser. Began to edit their videos with 12 years in VideoStar, then went to Music.ly, the platform that finally absorbed TikTok. “When I got into this, I was the occasion of laughter and comments by my colleagues of the institute. I said: “But why do you do it? You only have 5,000 supporters”.