Neuromarketing: What is the neuron Jennifer Aniston?



How do you make a memory? What part of the brain is activated when we memorize a specific moment of our lives, or do we make a relationship concepts? The discovery of the neuron-Jennifer Aniston is directly related to this.

Was a neuroscientist argentine who wanted to deepen in the relationship between the area of the brain that is responsible for this task, with the formation of memories.

Rodrigo Quian Quiroga discovered in the year 2005 something very interesting to work with patients with epilepsy: each time I showed them photographs of people or places known, this area was activated. And for that used the image of Jennifer Aniston, the actress who gained her popularity after her role in the sitcom Friends.

“I always wondered what was the relationship between perception and memory, between what we see and what we remember. I was wondering how they were responding neurons in the hippocampus to certain visual stimuli and, to do this, I used photos of actors, athletes and characters known to the patients,” said the specialist in dialogue with QuoPlus.

On the other hand, explained that the name of this neuron does not always lead to the same name, and which varies according to the main task of the patient, by the existence of neurons superespecializadas that are related to the “common places” of the person.

“We cannot say that we all have in the brain a neuron called Jennifer Aniston. Surely, a physicist, has neurons dedicated to Einstein, and a musician, Beethoven. However, someone who watches a lot of television will surely have several neurons that are activated before photos or pictures of actors and actresses,” he said in that sense.

Quian Quiroga points out that this finding may be of great utility for the treatment of people with Alzheimer’s disease.

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