Will Smith revives the Prince of the rap with fashion collection


It would be almost impossible to summarize the achievements of Will Smith in one sentence: two Oscar nominations, a career of three decades and eight films in a row in raising more than $ 100 million at the box office are just a few details in his extensive career. Now, the musician is entering a new category, since launched his own signature clothing.

Bel-Air Athletics is the name of the brand created by the astro american, and that is already on sale in its native country. The inspiration for the brand comes from The Prince of Rap, one of the papers most iconic Smith and that became a icon of fashion in the early 90’s fresh by combining shades in sportswear that line up almost perfectly with the trends of today.

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Originally, Bel-Air Athletics introduced a line of limited edition some months ago, but the demand was such that the actor decided to establish it in a formal way, and show best sellers such as t-shirts slacks, jeans, low-rise, hoodies with typography that is eye-catching and up to a jacket that is worn upside down, in reference to one of the costumes of Smith in the series.

The actor of 51 years has not been a stranger to the fashion and the trends: just this season was the image of Moncler and Onitsuka Tiger and it takes several years wearing parts Gucci and Prada on the red carpet. The decision to create an own line of fashion is only one of the actions of Westbrook Inc., a company that was created in conjunction with his wife Jada Pinknett and two more partners. So far, the firm has also developed a tv program conducted by Jadaand that will be broadcast on Facebook.

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Although the line gets long after the boom of the collections made by celebritieswhat has made it stand out from the consumer is that it makes reference to an important moment in the career of the actor, which complements the fever by the streetwear that has swept the markets in recent years, so that may be the start of an empire for Smith.

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