Fans will campaign for the makeup line of Selena Gomez


Digital Millennium

Mexico city /

Selena Gomez joined the list of celebrities who have created an empire in the industry of cosmetics and after announcing the launch of Rare Beautythe singer unveiled that some fans will the first promotional campaign of your makeup line.

In the social networks of the brand that bears the name of his latest cd production, Selena Gomez shared a call and invited his followers to participate in the dynamic to find stories of non-conventional and thus “redefine the concept of beauty”.

“We will select people to fly to Los Angeles with all expenses paid, and share your story in the campaign, will also be the first to try out the products Rare Beauty and the most important thing is to get to know new friends”, says the publication.

The fans selected by Selena Gomez will be announced the 9th of march and will appear in the ads of the trademark in which the singer worked a little over two years in conjunction with the brand Sephora.

The first collection of Rare Beauty will be on sale in north America in the summer of 2020, and up to the moment it is known that will include lipsticks, blush, shadows, and concealers, among other products.