All you need to know about #BlackoutTuesday


Insurance have you noticed that everyone is adding up to #BlackoutTuesday with black square as a symbol of protest. This is all you need to know.


June 2, 2020

Surely today you woke up, you took your phone and your social networks were full of black boxes. If you ask why, we tell you that this is a solidarity movement global that seeks to denounce all types of racism.

After the death of George Floyd at the hands of police in Minneapolis, the streets of the united States, living in a state of alarm (beyond the crisis of the coronavirus) where do the protests promoted by the movement#BlackLivesMatter. In this situation yesterday the record label Atlantic Records proposed a new initiative within the movement, #BlackoutTuesday, with which it seeks to suspend the commercial activity and in social networks, after it joined with Sony, Warner, Columbia, and up to TikTok, but not only them, many are famous all over the world have joined this black Tuesday in solidarity of cessation of operations.

Funds in black, hands high, illustrations, and message of anti-racism flooded today’s networks, and especially Instagram, with a hashtag clear: #BlackoutTuesday. From the movement itself Black Lives Matter they also point out that it is not include #BlackLivesMatterbecause this tag can be used to report cases of racism and do not want the hashtag it is saturated with the avalanche of messages that we are now seeing. In addition, they have made it clear what good is this Tuesday blackout:

“Take the day to disconnect from work and reconnect co our community. An urgent action for accountable and bring a change.”

The famous have been wanted to join this movement and have done so by sharing these images in their networks. Diane Kruger, Justin Bieber, Ariana Grande, Kate Beckinsale and Salma Hayek are some of the celebrities that have joined the initiative.

In addition, Rosalia, Rihanna, the clan Kardashian-Jenner, Miley Cyrus and many more also joined in already this Tuesday of a power outage with which to fight the violence and the hatred.

View this post on Instagram

Sunday for me has always been a day of reflection, when I think about the past week, its learnings, its challenges and its blessings. The murder of George Floyd is heartbreaking and infuriating, and today I reflect not only on this senseless killing, but also on the indignity and injustice that black men, women and children are facing today and have faced for many decades in this country. Our nation has failed to love, protect and fight for the rights of black Americans, and we must come together today, now, in this moment. We must have peace and we must have unity. We must have change. I encourage you to reflect today on how you can use your voice and your privilege to help those who deserve the equality, respect and justice that they have been stripped of and denied for far too long. I will be doing the very same. Let’s come together and demand deep and significant change. #BlackLivesMatter #JusticeForGeorgeFloyd #JusticeForGeorge #Love

A post shared by Kris Jenner (@krisjenner) on

But not only the famous are added to this Tuesday of a power outage, also the world of fashion and beauty has done what is appropriate. One of the first off your profile has been Zaraand , along with her many other brands as Dior, Prada, Gucci, Coach, Alexander McQueen and many more as Benetton, who has also regained some of their campaigns old that has always left clear equality.

But it is clear that it is not enough to turn off your social networks for a day. If you want to put your grain of sand, you can help with donations to the family of George Floyd through Official George Floyd Memorial, as well as to all those protestant communities most affected by the violence of the police by means of Black Lives Matter, Black Visions Collective, Reclaim The Block and Northstar Health Collective. Also, you can split your donations between 39 funds bond community, including Minnesota Freedom Fund, LGBTQ Freedom Fund and the Bail Project.

Article originally published in Grazia Spain.
*IMAGE: Courtesy Zara
Ruth Martin

Ruth Martin