On June 2, the music industry stops and gathers in support of the african-american community. The artists published a black square on their social networks under the ‘hashtags’ #BlackoutTuesday, #TheShowMustBePaused.
The action, called The Show Must Be Paused (The show must stop), was launched by two women, Jamila Thomas and Brianna Agyemang. In a web site explained, which is “an initiative created by two black women in the music observing the racism and inequality prolonged that exists from the boardroom to the boulevard”.
They explained, that is an opportunity to disrupt the working week of an industry that benefits massively from the art and the black culture.
“No we will continue doing business as usual without taking into account the lives of black people”, they wrote, and added: “The music industry is a billion dollar industry. An industry that has benefited a predominantly black art”.
According to the authors, is an opportunity for the music people to disconnect from work and gather in support of the african-american community.
Many artists, music companies and the representatives of various entertainment industries joined the initiative.
Spotify have added a track of silence of 8 minutes and 46 seconds to playlists and podcasts selected that the time in which George Floyd was suffocated to death by a police officer.
The record company Interscope Records not releasing new music this week.
Universal Music Group has announced the launch of a working group of inclusion.
The Warner Music Group is allowing employees to take a day “to focus on to help themselves and others”.
MTV’s “not held any meeting or perform any business… in solidarity with our colleagues in african-americans and their loved ones across the country”, according to Chris McCarthy, president of the Entertainment Group and Youth ViacomCBS.
Many artists also published the black squares in their social networking accounts.
“This is not a time, is a movement,” wrote Bella Hadid.
“Now is the time to listen and support,” said Sofia Vergara.
“I try to live my life to answer the question: “how can I serve you?” I have spent the last few days watching, listening to and reflecting on how to use my privilege and platform. I hope that #BlackoutTuesday give all of us (especially in the music industry) the opportunity to take what we are learning and put it into action on Wednesday, and all the days thereafter,” wrote Katy Perry, adding that he made donations to the special organisations.
Kylie Jenner, Rihanna, Christina Aguilera, Lele Pons, Danna Paola, Belinda, Karol G, Ana de Armas, Becky G, Camila Cabello, Demi Lovato, Cardi B, Georgina Amoros, Cristina Brown, Ricky Martin, Bella Thorne, Emma Watson, are among thousands celebrities of the entertainment industry that made an echo to the initiative.
Ariana Grande and Kim Kardashian put the black square as profile picture.
It also warns participants in #BlackOutTuesday that does not include the hashtag #BlackLivesMatter because that buries vital posts that keep the marchers safe and informed.
The protest joined thousands of users of social networks, by posting the black squares in their accounts.