Although the Black Out Tuesday it was organized at first by the music community, the social networks are darkened in support of the movement Black Lives Matter, adding to the voices of outrage around the world over the killings of black people in the united States.
The accounts in Instagram and Twitter of the major record labels to the common people is filled with black boxes in response to the death of George Floyd, Ahmaud Arbery and Breonna Taylor.
Most do not write anything in the caption, although some included the hashtags #TheShowMustBePaused (the show should be put on pause), or emojis of black hearts and urged to vote on Tuesday, when seven states and the District of Columbia held primary elections.
Rihanna, Alicia Keys, Radiohead, Coldplay, Kelly Rowland and the Beastie Boys were some of the celebrities who joined the Black Out Tuesday on social networks.
“I will not be posting on social networks and I ask you all to do the same,” tweeted Britney Spears. “We should take advantage of the time away from our devices in order to focus on what we can do to improve the world… for ALL of us !!!!!”
Spotify obscured the art of several of its lists popular, as RapCaviar and Today’s Top Hits, and wrote “Black lives matter” in its description. The streaming service also put your playlist Black Lives Matter on your main page, with songs like “Say It Loud — I’m Black and I’m Proud” James Brown, “(Rudeness) the Police” from N. W. A., “A Change Is Gonna Come” Sam Cooke and “This Is America” from Childish Gambino.
The main pages of iTunes and Apple Music is also focused on supporting the Black Lives Matter, and SiriusXM said it would keep three minutes of silence in his music channel at 3 p. m. New York time (1900 GMT) in tribute to “the countless victims of racism”.
The company said that it “will continue amplifying the voices of black to be a place where black artists expose their music and talents, and spreading the message that racism will not be tolerated.”
Some on social media questioned whether to publish black boxes would divert the attention of other publications on the movement Black Lives Matter.
“This is the fourth wheel completely different that I’ve seen to this one,” tweeted the singer nominated for the Grammy Kehlani on the Black Out Tuesday. “This is the only one that does not say that we are quiet full for a day in solidarity. The messages are crossed and I truly hope that you do not have a negative effect”.
When the DJ Dillon Francis posted that the hashtag Black Lives Matter ” was blank in Instagram because users were using black boxes, the rapper Lil Nas X responded by saying: “This is not helping us. Who (rudeness) came up with this? People need to see what is going on.”
Multiple launches and music events were postponed as a result of the Black Out Tuesday. Interscope Geffen A&M Records said not to throw music this week and postponed releases of MGK, 6lack, Jessie Ware, Smokepurp and others. The duo Chloe x Halle said that his second album will be released on the 12th of June instead of Friday, while the group Glass Animals postponed the Tuesday release of his new single “Heat Waves” and the singer Ashnikko will present the song “Cry” and its respective video on the 17th of June instead of Wednesday.
An activity to benefit the Apollo Theater, will be held on Thursday instead of on Tuesday, and South by Southwest postponed a planned event with Rachael Ray.
“At SXSW we support the black community and we will continue amplifying the voices and ideas that will lead us to a more equitable society,” said the organisation behind the festivals of music and cinema.