Why do people post boxes black in social networks?

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Instagram, Facebook and Twitter have been filled with publications in black, many of them without any type of text, symbol or explanation but why? It’s called ‘Blackout Tuesday’, which proposes a power outage cultural in protest after the controversial death of George Floyd at the hands of the Police.

This initiative adds to the movement of ‘Black Lives Matter’ (‘The lives of black matter’), another objection that has been reactivated in the United States, in the wake of the deaths of George Floyd, Breonna Taylor, and Ahmaud Arbery. Being of the character grace, it takes weeks to mobilize in the country and now flooded half the world.

Since the organization of ‘Blackout Tuesday’ have asked that this Tuesday is a key day in the protests, after weeks of barricades and confrontation in the streets. Instead, they propose a day dedicated to reflection: 24 hours for “disconnect from work and reconnect with your community” through an action “to lead to responsibility and change.”

Numerous production companies, television networks and corporations of the music industry have joined the ‘stop’ work to invest this time in reflection. In this way, ‘Black Lives Matter’ has urged users of social networks to publish a photo in black, silencing the profile of networks for a day and so take advantage of that time to awareness of the importance of the fight against racism.

The music leads the initiative

Warner Music Group, Sony, Spotify, Rihanna, Beyoncé, Taylor Swift, Demi Lovato and Mike Jagger these are just some of the major players in the music industry that have joined the ‘blackout’ promoted by two black women who work in the music industry: Jamila Thomas, senior director of marketing for Atlantic Records, and Brianna Agyemang, a former executive of Atlantic.

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Under the hashtag #TheShowMustBePaused (The show must stop), and in response to the death of George Floyd and other citizens, african americans at the hands of the Police, the music industry wants to put his granite of sand, and claim the need to curb “racism and inequality that exists from the boardroom to the street, in an industry that has benefited from american art”, as they explained in a press release.

The importance of not mixing ‘Black Lives Matter’ with ‘Blackout Tuesday’

‘Black Lives Matter’ is an organization that has re-emerged in the last few days, but that he was born in 2013 as a hashtag on social networksto then become the slogan and organization of protest. In their official website define your mission and purpose is the of “to eradicate white supremacy and build local power to intervene in the violence inflicted on black communities by the state and the security forces”.

Now, some activists are calling for caution internet users not to mix the hashtag ‘Blackout Tuesday’ with the hashtag ‘Black Lives Matter’. And is that the second hashtag is used as a channel to share vital information about the protests that are taking place these days, donations from organizations and to document the police violence. Therefore, the fact to mix the two slogans could assume that some allegations of police violence would be silenced or hidden among the many publications of black squares.

The death of George Floyd has not only led to thousands of demonstrations in all the states of America, but has kindled a flame of struggle against racism, which will not be mute.




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