This is part of the #ShareTheMicNow social media mission.
On Wednesday, several famous white women, such as Julia Roberts, Gwyneth Paltrow, Asley Jade, and Courtney Kardashian, are turning social media accounts into black activists, celebrities, and content creators.
The Instagram campaign was designed by marketing manager Endeavour Bozoma Saint John, podcast writer/host Luvvie Ajayi Jones, author/co-founder Glennon Doyle, and founder Alice + Olivia Stacey Bendet.
According to the press release, the campaign seeks to “expand the importance of black women and what they are doing to promote the change that will only happen when we really listen to each other’s voices.”
According to the Mission Declaration, the voice of a black woman has not been heard for a long time, despite the fact that it has made a big difference in the voice for centuries. “Today, more than ever, we need to create a unified action to challenge the lives, stories and actions of black women. We need to listen to black women. “
#ShareTheMicNow has led to many protests and racial protests over the detention of Minneapolis police, but it is the latest attempt to bolster the black voice with the death of George Floyd.