On Friday night, the Flamengo settled the contractual bases of a marketing agreement with “Socios.com”, a fan token company. The club revealed that the agreement signed is valid until December 2025 and will yield Rubro-Negro a guaranteed minimum amount, in addition to a variable per performance, which depends on the performance of sales.
> PERFORMANCE: Gabi leads Flamengo’s victory and receives the highest score
“Socios.com”, it is worth mentioning, is a partner of PSG, Barcelona, Manchester City, Juventus, Inter Milan, Milan, Arsenal, as well as franchises from the NBA (main American basketball league) and NFL (main American football league) from United States).
> See the Brasileirão table
However, for the final approval of the contract, it is still necessary to vote at the club’s Board of Directors, which should take place in the next few days. Once approved, Rubro-Negro receives the first provided for in the agreement ten days after the vote.
SEE THE NOTE PUBLISHED BY THE FLAMINGO
Flamengo settled the contractual bases of a major marketing agreement with Socios.com, the largest fan token company in the world, which is a partner of Paris Saint-Germain, Barcelona, Manchester City, Juventus, Inter Milan, Milan, Arsenal and NFL, plus several other organizations in South America and a number of NBA franchises.
The contract negotiated runs until December 2025 and will yield a minimum guaranteed value to the club during this period, in addition to a variable per performance, depending on the performance of sales of rubro-negro fan tokens.
The final approval of the contract will also depend on voting at the club’s Board of Directors, scheduled for the next few days. If the contract is approved, Flamengo will already receive the first installment provided for in the agreement 10 days after the vote.
The new official sponsor of Rubro-Negro will also have the brand’s exposure on the training shirt of the professional men’s soccer team and on the game mantle of the women’s team and youth categories, as well as a media package on FlaTV and in the Flamengo’s social networks, in the properties of birthday posts and professional men’s squad.
How does a fan token work
Fan Tokens are cryptocurrencies that allow fans to participate in club experiences through the partner app, Socios.com. The crimson-black who acquires can, for example, vote on details of the team’s uniform or the music that will play in the pre-game warm-up, participate in experiences and have access to exclusive services, among other activations.