Are you going to use PIX on Black Friday? See how to avoid punctures | Black Friday 2021

PIX, an instant payment system that completed a year this month, should be widely used on Black Friday, mainly because the retailer has given good discounts on purchases for those who make the instant bank transfer, in addition to the ease and speed of purchase.


Research shows that PIX will be the third payment method to be used on Black Friday, behind credit card and bank slip.

Payments via PIX have a lower chance of fraud, as the customer does not provide bank details for payment – ​​even so, some precautions are needed.

Check out tips for not falling into traps when using PIX on Black Friday:

Scams via the PIX have become more and more sophisticated – that’s why it’s important to check all the information. Beware of incoming links from strangers through social networks, WhatsApp, email or SMS requesting registration or offering free gifts and discounts. Be wary of promotions that sound too good to be true.

“One of the forms most used by scammers today is called phishing, or digital fishing. Through links that lead to a fake page on the internet, commonly very similar to that of a well-known store or even a bank, criminals steal passwords and personal data from consumers to carry out purchases and electronic transfers”, explains Andrew Martines, CEO of cybersecurity company HackerSec.

Another crucial point is to check the reputation of online stores, on sites such as Reclame Aqui or, before closing the purchase. Through them, it is possible to verify the opinion of other customers and the store’s level of satisfaction.

If you’re shopping at an online store or marketplace, it is important that the purchase is completed in the same place, either on the website or in the app. Thus, there is a guarantee of reimbursement if the order does not arrive. If the seller asks to complete the transaction in another environment or to transfer the money, be suspicious.

“The PIX helped to improve our experience at the time of purchase, especially online. On the other hand, the facility also reaches fraudsters, who now have one more tool to feed their fraudulent schemes. Therefore, we must always be on the lookout” explains Ralf Germer , CEO of fintech e-commerce payments PagBrasil.

Put a limit on your transactions

Even if there is an intention to make a high value transaction, it is necessary set a limit for PIX transfer.

Alberto André, CEO of fintech Plusdin, recommends not having a high transfer limit per PIX. If the amount to be transferred is higher than the limit, the tip is to negotiate to make two transfers.

“It is also necessary to pay attention to the data of who will receive the transfer before confirming the transaction. Thus, it avoids falling into scams that ask for money with a person’s name, but use the bank account with different data”, he warns.

Do not transfer over public wi-fi networks

Saving the mobile data package through public networks is a facility found in many establishments and public places. However, this savings can be very expensive.

Connecting to a collective use wifi exposes the user in a dangerous way, and making certain transactions further increases exposure, such as accessing a bank account.

“In order to always have data protected, the ideal is to use the bank’s application with its own data package or a Wi-Fi network for private use”, recommends Eduardo Tardelli, CEO of upLexis, a company specialized in data mining.

Beware of fake QR codes

The QR code is a tool that speeds up the purchase: in it, the destination of the transaction and the payment amount are already available. Despite reducing the payment process by a few seconds, it is necessary to make sure that the amount is correct, as well as the payment destination, before completing the operation.

Paulo Castro, CEO and co-founder of Contbank, a fintech specializing in products for SMEs, warns that some people increase the value or use the QR code to direct consumers to a fake account.