Being Educacional creates fintech with cashback for students

Ser Educacional launched b.Ubi, a fintech focused on financial solutions for students. The idea is to initially serve its base, which is made up of approximately 300,000 students with cashback receipts and 13,000 employees, and later extend financial services to other educational groups and the general public.

The request to open the digital bank has already been made to the Central Bank and, until its approval, b.Uni will operate as a fintech, which has an initial equity of R$ 3 million and is part of the company’s project to invest R$ 100 million in education-related startups this year 2021.

The founder and chairman of the Board of be educational, Janguiê Diniz, explains that b.Uni is the “first fintech of digital accounts launched by a higher education institution in Brazil, an innovative idea because we are going to dedicate ourselves to creating financial products and services designed for students, as we know them very well. their needs and particularities”.

fintech differentials

“We want to give students access to financial products and services, bringing benefits that aim to make their educational life easier, such as cashback for those who pay their tuition on time, thus contributing to the development of their financial education”, adds Diniz.

The CEO explains that fintech will be relevant to the solidification of the continuing education ecosystem, which combines the strengths of strong and recognized brands in the market with a complete portfolio of courses.

fintech will start its activities in December with the payment of employees and receipt of payment slips from students.

João Aguiar, financial director of Ser Educacional and CEO of b.Uni, highlighted that: “The next steps of b.Uni involve the availability of differentiated credit products for this segment, in addition to credit cards, insurance and others. It is an opportunity for young people not only to have financial services quickly and easily, but also for their journey in higher education to be facilitated and complete”

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