Instagram has already become similar to TikTok (app focused on short videos) by adopting some features that went viral on the neighboring social network (as internet users often play). And it seems that now it’s Spotify’s turn to join the bandwagon.
Rumors indicate that the audio streaming platform has begun testing — in its iPhone test version — a function that displays video clips full-screen while music is playing. The information is from the website specialized in TechCrunch technology.
The news was discovered by Chris Messina, who posted a video on Twitter running the functionality on mobile, using Spotify.
The feature is not yet available to all users and is not scheduled for release. But anyone who already has free access to the trial version can view the new feed via a “Discovery” button that appears in Spotify’s navigation bar.
Apparently, the usage dynamic is similar to that of TikTok. There’s even a “scroll up and down” action to browse the feed and show new content, which plays automatically.
While each video is playing, a text box is also displayed at the bottom of the screen with information about the song, such as the title and artist. There is also a quick “like” button — in case the user wants to favorite the song for later listening or saving to the playlist.
Spotify has confirmed, in a statement to The Verge, that it is currently testing Discovery’s new features in its app. But he declined to give users broader launch or arrival information.
“At Spotify we routinely conduct a series of tests in an effort to improve our user experience,” said a Spotify spokesperson for the site.
“Some of these tests end up paving the way for a broader user experience and others just serve as an important learning experience. We don’t have more news to share right now,” he added.
Spotify’s novelty, given the design featured in Messina’s post, seems to be based on Canvas, a creative resource for artists that already exists on Spotify. With it, it is possible to combine videos and music to play on the platform.
TikTok inspiring Instagram and YouTube
The trend towards using short videos, in the popular TikTok format, has been widely applied in social media and music and movie streaming apps. Currently, the functionality can be seen on Instagram’s Reels and YouTube’s Shorts, both with very similar dynamics.
This year, Netflix launched the “Quick Laughs” feature in its app. The feature brings quick cuts of scenes from movies and series from the platform, in the same footprint as short videos from TikTok. Users can even interact with a “laugh”, add content to their list, share or watch directly.
About Spotify, it’s worth waiting for more news about the tests and understanding if the streaming company will decide to follow the market trend in its app.