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Allied (ALLD3) launched this Tuesday (21) a used electronic products trading platform, called Trocafy. Initially, it will sell smartphone devices from Apple, Samsung and Motorola.
Among the differentials offered to consumers, a 3-month warranty, easy return within 10 days and quality control carried out by trained and certified professionals stand out, says the company in a statement.
According to the company, the development of the business line was conceived with the acquisition of BrUsed, a brand specialized in this type of product.
“Recertified smartphones tend to be 30% to 50% cheaper, which allows the purchase of good devices at an affordable price for the consumer”, says the company’s CEO, Silvio Stagni.
cell phone market
According to a November 2021 IDC (International Data Corporation) survey, the used smartphone market was estimated at R$2.8 billion in 2021, with an expectation of reaching R$5.0 billion in 2024.
Trocafy’s business planning may include the entry of new products in the medium term, says the company, which claims to have an 8% share of the smartphone market.
The devices are received through the iPhone forever Program, in partnership with Apple and Banco Itaú.
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