Allied (ALLD3) launches used electronics trading platform

Allied (ALLD3) launched this Tuesday (21) a used electronic products trading platform, called Trocafy. Initially, it will sell smartphone devices from Apple, Samsung and Motorola.

Among the differentials offered to consumers, a 3-month warranty, easy return within 10 days and quality control carried out by trained and certified professionals stand out, says the company in a statement.

According to the company, the development of the business line was conceived with the acquisition of BrUsed, a brand specialized in this type of product.

“Recertified smartphones tend to be 30% to 50% cheaper, which allows the purchase of good devices at an affordable price for the consumer”, says the company’s CEO, Silvio Stagni.

cell phone market

According to a November 2021 IDC (International Data Corporation) survey, the used smartphone market was estimated at R$2.8 billion in 2021, with an expectation of reaching R$5.0 billion in 2024.

Trocafy’s business planning may include the entry of new products in the medium term, says the company, which claims to have an 8% share of the smartphone market.

The devices are received through the iPhone forever Program, in partnership with Apple and Banco Itaú.

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About Yadunandan Singh

Born in 1992, Yadunandan approaches the world of video games thanks to two sacred monsters like Diablo and above all Sonic, strictly in the Sega Saturn version. Ranging between consoles and PCs, he is particularly fond of platform titles and RPGs, not disdaining all other genres and moving in the constant search for the perfect balance between narration and interactivity.

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