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The LeoDias column had access to a new exclusive audio by Iran Ferreira, Luva de Pedreiro, which expresses the delicate situation that the digital influencer has been going through, in the imbroglio with his former manager Allan Jesus. In the recording, Iran questions how, where and when he should record his videos without raising suspicions for Allan.
“Explain to me these things in the video, please. I’m inside my house, otherwise he’ll suspect, you understand? Isn’t it better for me to stay in the ‘morning’ so he (Allan) doesn’t suspect anything? I’m inside. What do you think there, man? Tell me why I’m in a snooker here. ”, says the digital influencer during the audio sent to one of his contacts.
3 Cards_Gallery_of_Photos (6)At the age of 20, Iran Ferreira, better known as Luva de Pedreiro, decided to make humorous videos on TikTok, showing his skill in football. Shortly after, it went viral.Playback / Instagram
*****Photo-iran-ferreira-the-mason-glove (3)A resident of the small town of Tábua, in Bahia, Iran managed to innovate in the networks using a touch of authenticity and simplicity. It didn’t take long, and the young man became a phenomenon. Players of the Brazilian team, such as Neymar, Richarlison, and even Cristiano Ronaldo’s son, have already mentioned the Bahian in the networks.Playback / Instagram
*****Photo-iran-ferreira-the-mason-glove (7)To Esporte Espetacular, from TV Globo, the young man revealed a little about his difficult life. From a simple family, Iran has been helping, since the age of 7, with care at home while her father works on a farm. Weeding the land, taking care of the animals and taking care of the family’s simple residence was the life that Luva de Pedreiro learned to live.Playback / Instagram
*****Photo-iran-ferreira-the-mason-glove (6)Passionate about football, he decided to buy a glove in a construction material house, because he couldn’t afford to buy a professional one, to play with his colleagues. “I thought, you know what, I’m going to put my name like that so no one looks down on me. I solved the criticism that way”, said the boyreproduction
*****Photo-iran-ferreira-the-mason-glove (7)A short time later, the young man won the networks recording videos where he scores goals and celebrates in a funny way. The catchphrases “receive!”, “síi” and “thank you, my God” have stories. According to the young man, the first is to counter criticism: “When I score, I look at the camera and say it as an outburst.” said IranPlayback / Twitter
Influencer-mason-glove-photo (1)“The ‘Síí’, I’m not going to lie, came from Cristiano Ronaldo, who I’m a big fan. The ‘thanks to God Father’ and ‘Father, Son and Holy Spirit’ is because I have a lot of faith in God”, he added.Playback / Twitter
*****Photo-iran-ferreira-the-mason-glove (2)With the success, the young man accumulates more than 14 million followers on Instagram and more than 16.9 million on TikTok, a meteoric growth. Even so, Iran continues to maintain the model of success: a soccer ball, a dirt field in his city, a goal and the indispensable bricklayer’s glove.Playback / Instagram
Influencer-mason-glove-photo (3)By exploding on social media, Iran Ferreira achieved the fame that everyone dreams of, closed advertising contracts with major brands, such as Amazon, and was present at major events, such as the final of the European Club Championship in Paris, France. Reproduction / Instagram
*****Photo-iran-ferreira-the-mason-glove (5)On June 19, however, something supposedly changed. During a live on social media, Iran was irritated by the charges he has suffered about not moving home and the scenario where he records. Luva de Pedreiro even answered some followers who asked him during the chatPlayback / Instagram
*****Photo-iran-ferreira-the-mason-glove (1)“Thank God, Dad. I’m here for my followers. What my followers say to me there… Are you connected? I don’t drink, partner. I’m sane. Are you on? But I want to vent on this p… I’m sick of it already,” he commented, elated.Playback / Instagram
*****Photo-iran-ferreira-the-mason-glove (8)After Luva’s lines, fans even suggested that he would need help. For some, he has become a worldwide celebrity and wouldn’t be taking the pressure. Others imagine that Iran may have fallen out with the businessmanTwitter/Play
Influencer-mason-glove-photo (2)In April, what was supposed to be cause for celebration turned into a big controversy. This is because upon receiving the silver plaque from YouTube (object given to those who reach the mark of 100 thousand subscribers on the platform), Luva de Pedreiro saw its name lose space for the name of ASJ ConsultoriaPlayback / Twitter
*****Photo-iran-ferreira-the-mason-glove (4)Even though Iran’s YouTube channel was just called Glova de Pedreiro, the company owned by Allan Jesus, the businessman, requested customization on the sign with the additional name. In this way, when publishing the photo holding the gift, the young man was alerted by fans and personalities of the platform about what was happening.Playback / Instagram
*****Photo-iran-ferreira-the-mason-glove (6)This situation and the recent announcement of a pause in the recording of the videos sparked public alert. In the late afternoon of the following day, however, the young man appeared on the networks again showing a football match. Playback / Instagram
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The column found that, in order not to cause friction with Allan – who is apparently watching the influencer closely – the owner of the catchphrase “Receive!” has been using other accounts on social networks to be able to communicate with the closest people, without the former entrepreneur having access.
As the LeoDias column has already reported exclusively, large companies such as Nike and Unilever have contacted the former entrepreneur of the web sensation, who has refused from official products to partnerships. Luva’s contract worked as follows: 45% to Allan Jesus; 45% for Glove de Pedreiro;10% for influencer Victor Melo.
Listen to the audio below:
Read the official statement from the former manager of Luva de Pedreiro, Allan Jesus:
“It is with absolute perplexity and deep regret that ASJ Consultoria, a company with vast expertise in the sports marketing segment, receives some news published in the press – which unfortunately highlights frivolous information, selectively determined, without any commitment to the truth of the facts.
ASJ and Luva de Pedreiro, with a successful track record so far, have a contract valid until the year 2026. If any of the parties effectively wishes to terminate the current contract, in addition to respecting the form agreed to do so, they must officially inform the other of your decision.
To date, ASJ has not received any formal communication and/or notification regarding any attempt to terminate the Luva de Pedreiro. The only thing we have are evidence spread across the internet and news that would account for a supposed new agency, which in theory could constitute a breach of exclusivity.
In any case, urged to manifest or demonstrate the regularity of its acts, ASJ will do so with great tranquility, opening all contracts, documents, extracts and whatever else is necessary to those entitled to it. Finally, we express our certainty and conviction that the truth, as always, will prevail”, he concludes.
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