‘Punishment smoking’: the simple prescription from a Brazilian doctor that leads more people to quit smoking

  • André Biernath – @andre_biernath
  • From BBC News Brazil in London

Person takes out cigarette from pack

Credit, Getty Images

photo caption,

A total of 443 Brazilians die every day because of smoking

Want to quit smoking? You don’t have to give up this habit overnight. However, every time you light a cigarette, do it standing up, in a secluded spot, with no one around, and smoke while looking at a smooth wall.

This is one of the main guidelines that cardiologist Jaqueline Scholz gives to smokers who come to the office and wish to quit.

The doctor is a professor at the Faculty of Medicine of the University of São Paulo (USP) and directs the Tobacco Treatment Program at the Instituto do Coração (InCor), also in the city of São Paulo, one of the main and most successful outpatient clinics to support smokers in the Brazil.

Scholz reports that the idea of ​​creating the technique, called “punishment smoking”, was born in 2015, during a conversation with a patient.

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