COMPANY / Getting the Kings’ gifts right: this is what the little ones are looking for on the Internet

Getting the Kings' gifts right: this is what the little ones are looking for on the Internet

A new Kaspersky study reveals the interests of the little ones during the fall of 2022. On this occasion, YouTube searches have been analyzed, with the Netflix series ‘Wednesday’ as the most popular among children. ‘God of War’ has also attracted his attention, in addition to already well-known video games such as ‘Roblox’ or ‘Minecraft’. The Beluga Cat meme (Beluga Cat) lives a second youth with his own YouTube channel.

January is the time to choose gifts and make children’s dreams come true, but it can be difficult for parents to understand what they really want. Kaspersky has analyzed data and anonymous information provided by the child safety software ‘Kaspersky Safe Kids’ between August 28 and November 28, 2022, as well as checking YouTube searches, to understand their interests and share gift ideas for these Kings.

What is the trending series or movie?

This fall, the Netflix series ‘Wednesday’ has been the big sensation. Many bloggers have created videos dedicated to the makeup, clothing, and dance that the main character, played by Jenna Ortega, performs in the fourth episode. A dance that has gone viral.

In addition, the little ones were glued to programs such as the animated series ‘Inside Job’, from Netflix, or Zootropolis +’, from Disney +. One of the most popular movies has been ‘Enola Holmes 2’, starring Millie Bobby Brown, which premiered on Netflix in October.

A look at the games

November 2022 came with three premieres: ‘Pokémon Scarlet and Pokémon Purple’, ‘God of War Ragnarök’ and ‘Just Dance 2023 Edition’, with a large number of followers among the younger audience. They managed to attract the attention of this group, which also showed great interest in classics from the video game industry such as Roblox and Minecraft. In this way, the gifts related to these titles are a safe bet among the little ones.

Memes and other trends

This autumn saw the return of ‘Beluga Cat’ thanks to the YouTube channel ‘Beluga’. Another trend was the Qatar 2022 FIFA World Cup, which accounted for virtually all sports-related searches.

When it comes to toys, the LEGO Ninjago series continues to be very popular at all ages. Harry Potter is still in fashion. The toys, the LEGO games themselves and the marketplaces that honor the character created by JK Rolling were also the most requested in autumn.

“We have seen how interests and trends change rapidly in the case of children. Every quarter, new memes, movies and heroes appear. For example, the series ‘Wednesday’ has become a phenomenon among adolescents, who imitate their look or they copy Jenny Ortega’s dance. Following trends can be a difficult task for older people. Parental control apps can help you recognize preferences and topics of interest,” explains Anna Larkina, an expert in web content analysis at Kaspersky.

Also, Kaspersky experts share some tips to keep children safe in online environments:

Show interest in children’s Internet activity. Ask them if you can watch their favorite series or listen to music with them and learn together safe practices to safely navigate the Internet.

A good option can be parental control applications. It is important to make children understand that the use of these apps is for the sake of their safety.

Explain to your children that sensitive and confidential information should not be shared in online environments. It should only be given to people you know in real life. You can be a role model for them with good behavior.

Spend more time talking to them about different online security measures and pay attention to their own habits. Do you use the phone while eating or talking? Do children imitate your habits or behavior patterns?

Make cybersecurity conversations more enjoyable and interesting by discussing them with them through games and other forms of entertainment.

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