Movistar renews its sponsorship with the Professional Video Games League

Movistar recently announced that it has renewed its contract as sponsor of the highest League of Legends competition in Colombia. With this, the relationship between the company and the Video Game League is solidified, which in 2022 reached more than 353,000 viewers.

Through an agreement, Movistar strengthens its commitment to the development and growth of eSports in Colombia hand in hand with LVP. In fact, Movistar will be part of the Golden League, the Colombian professional league of the popular Riot game that this year will have a new format.

Last year the Fibra Movistar Golden League had two seasons in the year and one cup, each of these events had 353,000 unique viewers, 528,000 views and more than 200,000 hours viewed.

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“We are very happy to extend our alliance with the LVP for another year in order to continue promoting the development of the eSports environment in the country. We will continue working to bring players and spectators the best service with Movistar Fiber Optic, which will be our focus this year.” said Luis Germán Peña, Director of Marketing Movistar Colombia.

“Movistar is a company related to our public and this renewal strengthens the ecosystem of professional skills, contributing to the growth of the industry in the country. We will work to provide quality content and value propositions that impact the community in order to achieve the proposed achievements this new year,” said María Cristina Forero P., Country Manager of the Professional Video Game League (LVP) for Colombia. , Ecuador and Peru.

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