The Brazilian e-sports organization flux has announced sponsorship deal with LG Electronics for his newly created League of Legends team.
LG will promote your brand of monitors ultragear in the t-shirts of main team of the CBLOL League of Legends, his academy team and his training project.
When Fluxo unveiled his League of Legends team in December 2022, he showed off a clean jersey without any sponsors, despite the organization having deals with Next bank and food delivery app iFood. This is due to the sponsorship policy of the organization, which has specific partners for each title in which it competes. For example, the EstrelaBet betting website is the exclusive sponsor of its Counter-Strike: Global Offensive (CS:GO) team.
Partnering with a highly regarded company like LG is a very important step for us and reinforces our commitment to League of Legends teams.
Jeferson Góes, Director of Fluxo
This is not the first agreement they have signed Fluxo and LG. The companies had already partnered for a stand at the video game event Brazil Game Show (BGS)the largest video game fair in Latin America, held in São Paulo in 2022.
As the lead behind this deal with LG, it is extremely gratifying to see what was started at BGS 2022 continue to bear fruit on both sides and has the potential to lead to even more. They are two reference brands in their respective markets and can greatly benefit from each other’s experience to develop actions and solutions for the community.
Allan Fernandes, Chief Business Officer of the Fluxo management company, 3C Gaming.
LG’s debut with the league of legends team of Fluxo is planned for the January 21st in the first round of the 2023 season of the CBLOL. The organization entered the league buying a place which previously belonged to Rensga Esports.