Twitter rebrands its Android app with the brand new X brand

Picture Credit: Collage: TechCrunch / Getty Pictures

Twitter up to date its Android app right now by changing the long-lasting hen brand with its new X brand — the newest step in its ongoing rebranding efforts.

The corporate additionally up to date its app itemizing on the Google Play Retailer to replicate the brand new branding with screenshots of the app with black backgrounds and the X brand. The social community has tried to guarantee that there isn’t a Twitter branding seen in these screengrabs.

Picture Credit: Google Play/X

“The X app is the trusted digital city sq. for everybody,” the app’s description reads. The corporate additionally talked about that customers are capable of add and watch movies as much as 3 hours lengthy within the app particulars. Nonetheless, the Twitter Blue assist web page says that subscribers can add movies as much as 2 hours lengthy.

Notably, the corporate’s Twitter Lite app nonetheless has all of the Twitter branding. However it’s not stunning provided that the app was final up to date in Might 2021.

Earlier this week, the social media firm modified its official deal with from @twitter to @X together with different affiliated handles shedding the “Twitter” moniker. The proprietor of the unique @X, Gene X Hwang of the company pictures and videography studio Orange Pictures, advised TechCrunch that the corporate simply took over the deal with with none warning or compensation. In a letter, the corporate provided Hwang  a tour of X’s HQ and X merchandise a “reflection of our appreciation.”