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The San Francisco Department of Building and Inspection says it has been unable to inspect a new black “X” logo on the roof of Elon Musk’s social media company, formerly known as Twitter, for two days in a row after the company refused access to the structure.
It’s the latest in the push and pull between the city and Musk since he formally changed Twitter’s name to X last week as part of the company’s overhaul following Musk’s $44 billion purchase in October.
On Tuesday, an attempt to remove the company’s iconic blue bird sign and logo from its Market Street headquarters was rejected by city officials, who said no permit had been filed, leaving only the “is” from the Twitter logo and one of the the birds off-blue.
Fast forward to Friday, when a large black X was erected on the roof of the building, leading to a notice of violation filed with the city for work done without a permit. Any replacement letters or symbols require a permit to ensure “consistency with the historic character of the building” and to ensure additions are securely attached to the sign, said Patrick Hannan, spokesman for the Department of Building Inspection.
According to the department’s complaint page, after a “notice of violation” was filed, the inspector assigned to the case Friday “spoke with representatives of Tweeter (sic) and representatives of building maintenance engineers. I explained the BID’s complaint investigation process and requested access to roof space. Representative of tweeter ( sic) refused to grant access but explained that the structure is a temporary lighted sign for an event. I explained to all representatives that the NOV requires the structure to be removed with a planning permit or legalized.”
On Saturday, the same inspector reported a “2nd attempt to gain access was made on 7/29/23 after discussions with the property manager on 7/28/23. However, upon arrival, access was again denied by the tenant. The original NOV document issued on 7/28/ 23 was reformulated and issued on 7/29/23.”
Despite it all, Musk pinned a post on top of his X page overnight showing the lit-up X logo on the roof – and wrote that he was committed to X staying in San Francisco despite the city was in a “judgment spiral with some company staying or leaving.”
“Many have offered rich incentives for X (fka Twitter) to move its headquarters out of San Francisco,” he wrote. “Furthermore, the city is in a downward spiral, with one company after another leaving or leaving. Therefore, they expect that X will also move. We will not. You only know who your real friends are when the chips are down. San Francisco, beautiful San Francisco, though others leave you, we will always be your friend.”