This is how Google Stores marks the company’s 25th birthday

For the past few years, international Google Stores have celebrated the company’s founding with hardware discounts, and that’s set to continue until the 25th birthday.

Google was incorporated on September 4, 1998, although it has long celebrated the occasion on September 27 instead. This is typically when the Google Store birthday discounts start in Asia and Europe. Historically, the US Google Store does not participate with Black Friday as the biggest moment.

Google Store Japan

This year, the Google Store’s 25th birthday celebrations are starting pretty early. Google Store Japan revealed today, how the anniversary campaign starts on August 8 and ends on August 22. In Japan, the following products will be discounted by 25%:

• Pixel 7 & 7 Pro
• Pixel 7a
• Pixel tablet
• Pixel Buds A-Series
• Pixel Buds Pro
• Pixel Watch Bluetooth/Wi-Fi & 4G LTE
• Nest Hub 2nd generation
• Chromecast with Google TV HD and 4L
• Nest Wifi routers and points
• Nest Cam (wired)
• Nest Cam (battery)

In addition, the Pixel 7 and 7 Pro as well as the Pixel Tablet come with store credit for future purchases. All phone trade-ins, including with 7a, see boosted values ​​and a limited edition Google 25th anniversary tote bag. It chronicles “25 years of Google’s culture and mission.”

For those who don’t buy anything, there will be an original 25th anniversary smartphone wallpaper from August 8, illustrating everything from cardboard and bikes to Dooglers and the Noogler hat (as seen in the cover photo above).

It remains to be seen what other markets will do, but it should be a similar 25% discount on certain Google products. Hopefully the tote bag will also come to other markets. The rest of the company will presumably be doing other things to observe the big event.