New ‘X’ sign at Twitter headquarters in San Francisco under investigation

On Monday, workers dismantled the giant “X” sign that was only briefly displayed on the roof of Twitter’s San Francisco headquarters. Read about it here.

An “X” sign installed at Twitter’s San Francisco headquarters on Friday as part of the company’s rebranding is under investigation by the city for missing permits, according to officials.

“A building permit is required to ensure the sign is structurally sound and installed safely,” Patrick Hannan, a spokesman for the San Francisco Department of Building Inspection, said in a statement Sunday. “Planning review and approval is also required for the installation of this sign.”

An inspector went to Twitter headquarters on Friday to notify the company that it was in violation and to request access to the roof to inspect the sign, according to a complaint filed with the municipality.

Twitter representatives told the inspector the sign was a “temporarily lit sign for an event,” the complaint said.

Inspectors from the city attempted to gain access to the roof once more on Saturday, but “upon arrival, access was again denied by the tenant,” the complaint said.

Twitter did not immediately respond to a request for comment Sunday.

Matt Dorsey, supervisor for District 6, which represents the part of the city where Twitter has its headquarters, said the company appeared to be in a “contradictory position” when it refused to let building inspectors in. He said he hoped it would change its position. attitude.

“I’d like to extend an olive branch,” said Mr. Dorsey. “I think there are a lot of people in the city government who would welcome the opportunity to work with a large employer like X, and let’s figure out what to do with the sign, but we can have a good productive partnership with a city employer.”

This isn’t the first time the social media company has run into a problem with signage.

San Francisco police on Monday stopped workers from removing the brand’s iconic bird logo from the side of the building, saying the workers had not taped off the pavement to keep pedestrians safe if something fell. Associated Press reported.