giantsthe most successful esports team in Spain, and SPORTFIVE, the world’s leading sports marketing agency, have announced an alliance to boost sponsorship deals for the professional competitive video game organization. By virtue of this agreement, SPORTFIVE will exclusively market three Giants strategic packages: naming and main sponsor of the club and naming sponsor of the Home of Giants, the team headquarters located in Malaga.
This union between Giants and SPORTFIVE seeks to elevate the commercial strategy of the esports club and consolidate future associations, both nationally and internationally. This agency, with a presence in large capitals, has promoted important sponsorship agreements with the main sports entities on the planet and also with leading esports clubs in America, Europe and Asia.
Giants has selected SPORTFIVE as a partner to work exclusively on the marketing of its naming sponsor (name of the club) and main sponsor (main presence on the jersey and different supports), as well as the name of its headquarters, the Home of Giants in Malaga, the great video game competition center of the country.
SPORTFIVE has sponsored businesses with a global impact: the Allianz Stadium for Juventus, the main sponsor of Atlético de Madrid in LaLiga and the Lakers in the NBA, as well as Oppo’s official partner in the Champions League. In esports, he has participated in the partnership between Banco Santander and the LEC, the most important League of Legends championship in Europe, and has consolidated fruitful ties with top-level organizations such as Fnatic or Gen.G.
Currently, Giants compete in League of Legends, Valorant, and fighting games. In Valorant, the people of Malaga have a team in the world league of this title, the Valorant Champions Tour (VCT), which promises to revolutionize the ecosystem of video game competitions. Giants is one of the oldest and most popular esports clubs in Europe. From 2008 to today, it has established itself as the organization with the most trophies and accumulates more than 30 million followers on social networks.
José Ramón Díaz, CEO and co-owner of Giants, highlights: “We are very proud to be able to work with a leading agency in its field such as SPORTFIVE. We are sure that they will help us elevate our commercial strategy both nationally and internationally. This type of alliance adds a lot of value to the company, You just have to see the size of the partners they have participated in. In addition, they have great knowledge of esports, its idiosyncrasies and the agents that make it up, which is a real plus. It’s quite an opportunity that will yield great results.” .
Sergi Vieta, CEO of Sportfive Iberiacomments: “It is a milestone for SPORTFIVE to partner with Giants, the most traditional esports team in Spain, and contribute to their business development and brand value growth both in Spain and in the rest of the world.”