Heinz’s partnership with Absolut results in vodka sauce

Sauce with vodka, product of the collab between Heinz and Absolut (Credit: Heinz / Disclosure)

The partnership between companies from different segments seems to be a trend and the most recent collab involves the Heinz brand of sauces and Swedish vodka absolutely. The result is a sauce with vodka. The gastronomic novelty will be available in limited edition in the UK from April.

The product aims to serve fans of Pasta alla Vodka, a traditional Italian dish that emerged between 1970 and 1980, but which came back to prominence years ago when the American model Gigi Hadid shared the pasta recipe, which went viral on TikTok. like Instagram.

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According to the brand, the Heinz x Absolut Tomato Vodka Pasta Sauce mixes vodka with tomato sauce, basil and cheese. To prepare your Pasta alla Vodka, simply heat the sauce through cooked pasta on the stove. There is no forecast of the novelty arriving in Brazil.

Check out other brands that have worked together:

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