Noah: “Sorry Roger, but the script is just not fun!”
Federer: “Trevor, how many times do I have to tell you?? This is a Switzerland Tourism ad!”
This is how the new overproduction of Swiss tourism begins. It’s just that Roger Federer may have withdrawn from the tennis championships, but he continues to assert his fame and influence as his country’s tourism ambassador. And, if he sometimes lacked humor on the courts, in the series of videos he has starred in, there is no lack of humor.
This time, he joined Trevor Noah, former presenter of the program daily show who, being South African, has Swiss ancestry on his father’s side, on a journey full of discoveries and adventures: it’s the Grand Train Tour, which accompanies the two stars on a train journey across the country. Ride of a Lifetime, is entitled, with premiere this Thursday on YouTube. Trip of a lifetime for many, at least in dreams, as we know (It is confirmed right here at Fugas the joy with which Carlos Cipriano accomplished and told about this trip).
Tennis player and comedian are not the only stars, no matter how big the names are. The production has more stars behind the camera, like Tom Hooper, the director who won an Oscar for the film. The king’s speech.
In the almost four-minute video, this “journey of a lifetime” on rails is shown, guaranteeing the “famous panoramic routes on a breathtaking train journey”.
Glaciers, lakes, mountains, picturesque cities and towns, trains that are marvels of human ingenuity. There is much to appreciate on this grand tour which, in total, covers 1280 kilometers in eight possible stages. From Lucerne to the Rhine waterfalls, from Lake Geneva to “majestic mountains like the Matterhorn and Jungfraujoch”. From Montreux to Zermatt, from St. Moritz to Lugano, from St. Gallen to Zurich with Lake Constance as company, or even on UNESCO World Heritage routes, via the Rhaetian Railway.
The Switzerland Tourism videos with Federer as the star have been a success: in 2021 the guest was the actor Robert de Niro and in 2022 the actress Anne Hathaway. In the latter case, in addition to a second place in the competition YouTube Advertising Festival Ads Leaderboard Cannes lionsthe film surpassed 100 million views.