Secrets of Rare Beauty, Selena Gomez’s brand that has overtaken Fenty and Rihanna

Selena Gomez was only 10 years old when she started her acting career. Very soon, she got a lead role in a major series on Disney Channel and then in several TV movies. So obviously, she starts the day spending the day in her dressing room, between her makeup artist and her hairdresser. “I grew up sitting in a makeup artist’s chair. For many years, I thought the only way I could look beautiful was through makeup.”, the young woman confided in the Marie Claire column. Today, people who wear makeup from a young age sometimes decide to go out without wearing anything at all. And when she puts on makeup, she now makes a point of doing it right.

Like Rihanna, the beautiful Selena Gomez is now relying on her own cosmetics brand. Rare Beauty was launched in the United States in September 2020, and came to France a few months later. “It’s an easy-to-make up range, designed to make us all feel good – or better – in our own skin, not to hide our individuality. And that’s no matter body type, sexual orientation, skin color or social “Regardless of background.” We tell you everything about the famous brand that has overtaken the prestigious Maybelline, L’Oréal and Rihanna’s Fenty Beauty, with revenues exceeding $500 million in 2022.

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#1 A brand that supports mental health

Today, more than yesterday, we know: mental health is just as important as physical health. And Selena Gomez is in a good position to talk about it because in 2018, the young woman was diagnosed with bipolar disorder after years of psychological suffering. Anxiety attacks and depression are part of their daily life. “If I had known about my mental health earlier, my journey could have been very different”, he said on Instagram in 2021. That’s why Selena Gomez is launching her own cosmetics brand, “Rare Impact” and “Rare Impact Fund.” Thus, every purchase of a Rare Beauty product donates 1% of the profits to the “Rare Impact Fund”.

This fundraiser provides financial support for a variety of work allowing better access to mental health services in educational settings.

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#2 Vegan, Cruelty-Free and Certified by PETA Association

Are you looking for a healthy cosmetics brand? you found it. Rare Beauty products are vegan, cruelty-free, and certified by the PETA Association. For Selena Gomez, taking care of the environment, animals, and her skin are inseparable.

Today, Rare Beauty beauty product boxes are 100% recyclable, and made from responsibly sourced FSC-certified materials. On the other hand, the ink used is water based. The shipping boxes and everything inside are eco-friendly and recyclable.

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#3 Liquid Blush: Selena Gomez’s favorite product with 900 million views on TikTok

At the release of her brand, Selena Gomez talked about her favorite products for everyday makeup. And the one that occupies the top step of the podium is none other than the famous Soft Pinch Liquid Blush. ,The pigment is highly concentrated, just one drop is enough and it blends very well. Blush is that little thing that makes you look good. Even though I’m not wearing makeup, it makes me feel a little more awake.” The girl believed. It has also taken TikTok by storm with over 900 million views in 2022.

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The singer, actress and producer is also bringing her Lip Souffle Matte Cream Lipstick into the limelight. ,I always, always give myself a red lip – it’s a staple in my house.”

#4 A month after its release, the tinted lip oil has become a hit

Beginning in 2023, new products will be added to Selena Gomez’s Rare Beauty range. One of them is tinted lip oil. In less than a month, the cosmetic has garnered no less than 127 million views on TikTok and the stock has almost gone empty more than once. Formulated with jojoba oil and sunflower seeds, it protects lips from dehydration while enveloping them in a shiny and colorful coating.

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#5 Courteney Cox and many other stars who are total fans of Rare Beauty

Selena Gomez inspires big stars with her cosmetics brand. For example, Courteney Cox is a big fan of rare beauty products. And she’s not alone! Laura Harrier and Lina Mafouf have already adopted the brand’s liquid foundation and tinted lip oil.

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Video – Selena Gomez’s Minute