Team Vitality and hummel announce sponsorship

Team Vitalitythe leading French and European esports team and Danish sportswear brand hummel are proud to join forces for the next three years.

Together they have launched the campaign “Let’s play together!”which reflects the values ​​and positioning of the two brands formed around the team spirit and performance. The team vitality bee logo has received a new look of the mark of the bumblebee. The synergy between the hummel and Team Vitality logos is a concrete expression of the sporting ambitions of both brands.

The new rosters of Team Vitality They will wear their new shirt. It wears the traditional colors yellow and black of Vitality and the well-known hummel chevrons. In addition, fans will also be able to purchase the iconic combo “pro-kit”which includes some pants and a sweatshirt with team colors. There will also be several anniversaries and events t-shirts throughout 2023.

By partnering with hummel, Team Vitality wants to embark their 12 million fans on a new chapter of their story. This association has taken into account the essential values ​​of sport and esportsWhat team spirit, performance and love for the game. The slogan “Let’s play together” will be used in a series of physical and digital activations throughout the year.

In its 100 years of existence, hummel has taken the sports industry by storm and has grown to become an international brand through its many collaborations, including the Danish soccer team, Everton FC, Southampton, Real Betis and the French soccer club AS Saint-Etienne. In the esports sector, hummel is also a sponsor of the Danish team Astralis.

In 10 years, Team Vitality has become a leader in France and Europe, with numerous successes, such as League of Legends, CS: GO and most recently VALORANT. By partnering with hummel, Team Vitality will continue its rise on the French and international scene. Both share the ambition to make 2023 a turning point in their respective stories.

We are delighted to welcome hummel as Team Vitality’s new sportswear supplier for the next three years. It is a privilege to be able to write the story of our tenth year together and around strong esports values. We will do everything possible to make 2023 an exceptional year for our players and for this collaboration to shine in the best international competitions.

Nicolas Maurer – CEO & Co-founder, Team Vitality

The esports industry is experiencing tremendous growth, not only in terms of active players and fan communities, but also in the associated merchandising market. That’s why we’re so proud to join forces with Team Vitality, who are among the best in the world and have a massive fan base both nationally and globally. We are truly impressed by your professionalism and performance and look forward to developing our partnership for the benefit of our respective communities.

Allan Vad Nielsen, CEO of hummel