Most Viewed Mexican beer overtakes Bud Light to become the best-selling beer in America

The best-selling beer in the United States is no longer from the United States. she is Mexican. Modelo Especial recently dethroned Bud Light, which had held the prized throne for more than two decades.

According to Nielsen analysis with data provided by consulting firm Bump Williams, during the month of May, Mexican beer produced by Constellation Brands contributed. 8.4% of all retail beer sales in the United States, while Bud Light only achieved a market share of 7.3%, thus falling to second place in the ranking.

The dollar sales trends of both beers have been completely opposite over the past four weeks: while Bud Light suffered a 24.4% decline compared to the same period last year. Number of models increased by 12.2%,

Bud Light’s loss of the throne is a new chapter in the nightmare that this beer has been experiencing in recent months. Sales of Bud Light have dropped since April after transgender influencer Dylan Mulvaney posted on Instagram an image of a personalized can of Bud Light that the brand sent him as a gift. This fact generated a great controversy among the most conservative public in the United States, which began Boycott campaign against Bud Light,

We published this story on Yahoo en Español on June 14, 2023. We show it to our users again as it appeared One of the most viewed and commented of our site throughout the year.

Despite this, Anheuser-Busch Group’s beer remains its best-seller so far this year. However, some distributors told The Wall Street Journal that they believe Bud Light will never regain its throne.

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Modelo strengthens itself beyond the Hispanic public

According to Benj Steinman, editor of Beer Marketers Insights, a firm that tracks the beer industry, Bud Light overtook Budweiser as the nation’s best-selling beer in 2001. In recent years, sales of Bud Light have been declining in the United States. As consumers switched to imported Mexican beers, new seltzers, wines, and spirits.

In contrast, low-calorie beers Modelo and Michelob Ultra, made by Anheuser-Busch, are gaining popularity. Both of those beers were once on track to overtake Bud Light in sales, but before the boycott, that turnaround seemed at least a year away.

Consulting firm Bump Williams reported that several factors contributed to Modelo becoming the best-selling beer (at least in May), including strong support from retailers, excellent advertising, attractive packaging and The “momentum effect” from Cinco de Mayo to summer.

Greg Gallagher, vice president of brand marketing at Constellation, told CNN that Modelo has been “enjoying incredible success” in recent years and is trying to replicate its dominance with Hispanic consumers in other demographic groups. “Our growth is based on retaining that consumer base as well as attracting non-Hispanic customers, and we are having incredible success.”

In the United States, Modelo is sold by Constellation Brands, which acquired the brand from Anheuser-Busch in 2013 after US regulators gained approval for its acquisition to sell the US rights to Modelo Especial and Corona. Anheuser-Busch was required. From Mexican manufacturer Grupo Modelo.

According to Constellation Data, Modelo was not among the top 10 beer brands in the United States. Now the company claims that this is the brand California, as well as leaders in metropolitan areas such as Chicago, Dallas and Baltimore,

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